--Offline Marketting :
Offline marketing, the opposite of online marketing, includes all forms of marketing that aren’t done on the Internet. Examples of offline marketing are local advertising in newspapers and on television
--Outbound
Marketing (also called traditional marketing) Outbound marketing includes any marketing efforts that are taken to introduce a product or service to someone who isn’t looking for that product or service. Some examples are cold calling,sending newsletters, billboards, and banner ads on different web sites.
--Inbound Marketing
person starts out with the want/need to purchase a product or service, and they go out to find it. When they search for that product/service on a search engine, the search engine
results page will show inbound marketing results. Instead of using paid advertisements, inbound marketing is the search engine optimization(SEO) part of web marketing.
--Newsletter Marketing
Newsletter marketing and email marketing refer to ways of promoting your company through emails.
--Article Marketing
Businesses will often write articles related to the industry they are in and distribute them online and offline to get new clients.
--Trade Show Marketing
Companies that want to reach a large number of potential customers can participate in public or private trade
shows. Trade shows and other forms of event marketing are often a large investment to participate in, but trade shows allow companies to demonstrate new products and examine what is going on in the industry.
--Search Marketing
Search engine marketing (SEM) is the way in which companies promote their business through paid placement on search engines like Google. This is also known as Pay Per Click Advertising
--Direct Marketing
Direct marketing’s main goal is to send a message directly to consumers, without having to use any third party outlets. Examples of direct marketing include mail marketing, telemarketing and direct selling
--Niche Marketing
When a product or service is not being readily supplied to a certain portion of a market, a company can focus their efforts on that niche to address a need that isn’t currently being addressed.
--Drip marketing
Drip marketing is the act of sending out scheduled targeted emails that are all coordinated to a specific goal of client conversion
--Social Media Marketing
Social network marketing and social media campaigns provide a window to market a product or service on the Internet through different social networks like Facebook, Twitter, LinkedIn,
YouTube and even company blogs.
--Referral Marketing
referral marketing relies on a company’s customers to refer new customers to that company.Also called word of mouth marketing
--Guerrilla Marketing
Guerrilla marketing was originally a marketing
strategy in which low-cost, unconventional means (including the use of graffiti, sticker bombing, flyer posting, etc.) were used in a (generally) localized fashion to draw attention to an idea, product, or service.
Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as flash mobs, viral marketing campaigns, or internet marketing.
--Promotional Marketing
companies use to motivate a consumer to make a decision and purchase their product contests to win a prize, offering
coupons for purchasing a product at a discount, and having samples of the product so people can experience it before they purchase.
--Affiliate Marketing
Affiliate marketing most likely
involves four different groups that contribute to the marketing effort. The Merchant is the company that is producing and selling the product, the Network is the outlet that is used to promote the affiliate link, the Publisher or Affiliate is the person who has the website with the affiliate ad and of course
the customer doing the purchasing
--Viral Marketing
This type of marketing relies on the message of a marketer being spread quickly through various social networks in order to increase brand awareness
--B2B Marketing
Any type of business, whether an organization, individual, government or other institution that markets to other
businesses is involved in business to business marketing
--B2C Marketing
Business to consumer marketing campaigns try to reach a category of people that will be likely to purchase their product or service
B2C marketing can involve different marketing techniques such as door to door marketing, promotion marketing, newspaper marketing, television marketing and radio marketing. In
today’s marketing world, B2C Internet marketing is becoming more important to reach consumers.
--Mobile Marketing
to reach consumers through their phones, especially with the rise of Apple’s iphone include SMS marketing, in-game
marketing, banner marketing on different web pages and location based marketing.
--Reverse Marketing
Reverse marketing is any marketing strategy that encourages consumers to seek out a company or a product
on their own, rather than a company trying to sell specific products to consumers.
Ex: Reviews, In 2004 Dove launched the Dove Campaign for Real Beauty focusing on the natural beauty of women rather than advertising their product.
--Telemarketing
A form of direct marketing, telemarketing’s focus is on reaching consumers by phone telemarketing can be effective if the right person is reached on the phone at the right time.
--Database Marketing
Database marketing is similar to other types of direct marketing, but the focus is more directed towards analyzing data like name, address, or sales history, in order to create the most accurate model possible.
--Personalized marketing
The goal of personalized marketing is to create a unique offer for each individual customer
source : google
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