Marketing Quiz for SBI Clerk Exam 2014

Q1. Information systems can assist manager by - 
(1) Providing information
(2) Providing data on internal sources
(3) Directing
(4) All of the above
(5) None of these    



Q2. E-Marketing is the same as 
(1) virtual marketing
(2) digital marketing
(3) real time marketing
(4) All of these
(5) None of these



Q3. Value-added services means 
(1) costlier products
(2) large number of products
(3) additional services
(4) at par services
(5) None of these



Q4. CRM (Customer Relationship Management) is 
(1) A pre-sales activity
(2) A tool for lead generation
(3) An ongoing daily activity
(4) The task of a DSA
(5) All of the above



Q5. Target market for debit card is - 
(1) All existing account holder
(2) All sales persons
(3) All NRI’s
(4) All HNI’s
(5) All of these



Q6. SME means - 
(1) Small and medium enterprises
(2) Small scale marketing entities
(3) Small & medium establishments
(4) None of these
(5) Both (1) and (2)



Q7. Labeling is important for informational, legal & _________ reasons 
(1) Marketing
(2) Branding
(3) Strategic
(4) Promotional
(5) None of these



Q8. Bancassurance can be sold to 
(1) All banks
(2) All insurance companies
(3) Insurance Agents
(4) All existing and prospective bank customers
(5) All of the above



Q9. Cross-selling is not effective for which one of the following products? 
(1) Debit Cards
(2) Savings Accounts
(3) Internet Banking
(4) Pension loans
(5) Personal loans



Q10. Personal selling tries to achieve three general goals finding prospects, convincing prospects to buy and - 
(1) Monitoring new products being developed
(2) Being aware of competitors sales activities
(3) Avoiding repeat sales
(4) Keeping customer satisfied
(5) None of these



Q11. The course of a product's sale and profit over its lifetime is called- 
(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these



Q12. The level of commitment that consumers feel towards a given brand is called- 
(1) Brand equity
(2) Brand Name
(3) Brand loyalty
(4) None of these
(5) All of these



Q13. Customer’s Relationship with the Bank is influenced by- 
(1) Customer’s attitudes
(2) Attitude of bank staff
(3) Attitudes of salesperson
(4) Good service
(5) All of these



Q14. Leads can be provided by - 
(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these



Q15. Buyer Resistance means - 
(1) Buyers fighting with the salesman
(2) Reluctant salesman
(3) Indifferent Salesman
(4) Hesitant buyers
(5) None of these

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Banking Quiz

Question 1: The most important responsibility of a manager is _____.
a) Decision Making
b) Getting Discount
c) Developing Product
d) None of these

Question 2 MDSS stands for _____.
a) Market Decision Software System
b) Manager Decision Support System
c) Marketing Decision Support System
d) Manager Decision Software System

Question 3: Cult Brand is defined as _____.
a) a product or service with energetic & loyal customer base
b) a product or service with demand
c) a product or service with less sale & more profit
d) All the above

Question 4: The process of selling an additional product with a product is called as ______.
a) Direct Selling
b) Indirect Selling
c) Cross Selling
d) Personal Selling

Question 5: Marketing strategy that directly invites customers to participate in the brand promotion is known as _____.
a) Consumer Marketing
b) Target Marketing
c) Brand Marketing
d) Engagement Marketing

Question 6: Consumer Protection Act was passed in the year _____.
a) 1982
b) 1988
c) 1985
d) 1986

Question 7: Abbreviation for RSS is ______.
a) Really Simple Syndication
b) Real Sample Syndication
c) Really Simple System
d) Real Sample System

Question 8: Marketing concepts and techniques to achieve the goals of social good is known as ______.
a) Societal Marketing
b) Social Marketing
c) Product Marketing
d) None of these

Question 9: The pillar of the marketing concept is ______.
1) Customer Need 2) Target Market 3)Profitability
a) 1 & 2
b) 1 & 3
c) 2 & 3
d) 1, 2 & 3
e) None of these

Question 10: The Potential customer of bank is one who_____
a) Opens account in the bank
b) Works in the bank
c) Borrows fund from the bank
d) All of these

Answers
1) Answer : a) Decision Making
2) Answer : c) Marketing Decision Support System
3) Answer : a) a product or service with energetic & loyal customer base
4) Answer : c) Cross Selling
5) Answer : d) Engagement Marketing
6) Answer : d) 1986
7) Answer : a) Really Simple Syndication
8) Answer : b) Social Marketing
9) Answer : d) 1, 2 & 3
10) Answer : c) Borrows fund from the bank

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Marketing Quiz

Hello Readers,

Please solve the following Marketing Quiz. We would like to mention that the quiz is provided to us by "S KUMAR". Thanks dear!!!

1) Marketing has taken a prominent position during the last decade due to 
1. Increased competition
2. Better literacy rate
3. Foreign compulsions
4. Government instructions
5. Reserve bank of India Policy Guidelines


2) Marketing is definitely required when 
1. Demand exceeds supply
2. Supply exceeds demand
3. Supply equals demand
4. Staff is in excess
5. There is monopoly

3) The traditional marketing style involves 
1. Door-to-door campaigns
2. Sending e-mails
3. Tele-marketing
4. SMS campaigns
5. Virtual marketing

4) Telemarketing campaigns are resorted to 
1. Avoid face-to-face interactions
2. Avoid buyer resistance
3. Reach a larger clientele
4. Increase cold calls
5. Reduce profits

5) The most essential quality of a good salesperson is 
1. Questioning skills
2. Good appearance 
3. Production skills
4. Good communication skills
5. Curiosity

6) Digital marketing means 
1. Seminars and conferences
2. Face to face selling
3. Banners
4. Cold calls
5. Sales presentations

7) Selling process includes 
1. Publicity
2. Lead generation
3. Data collection
4. Product designing
5. Product re-designing

8) Web marketing involves 
1. Selling websites
2. Door-to-door canvassing
3. E-mail chatting
4. Browsing the yellow pages
5. Web advertisements

9) Marketing strategies mean 
1. Ideas for new employment
2. Techniques for mergers
3. Methods to improve marketing activities
4. More hits per ATM
5. Networking 

10) The first step in marketing 
1. Production work
2. Planning work
3. Receiving feedback
4. Telephone calls
5. Sending e-mails

11) Good competition helps in 
1. Better technology
2. More market share
3. Rise in profits
4. Bigger branch network
5. Improved customer service

12) ‘Push’ marketing style requires 
1. Collective effort
2. Good pushing strength
3. Lengthy talks
4. Ability of identify the leads
5. Aggressive marketing

13) Communication skills in the case of a DSA means 
1. Giving lengthy speeches
2. Sending good SMS messages
3. Being talkative
4. Ability to convince the customer with the right choice of words
5. Being multi-linguist

14) Effective selling skills depend on 
1. Good dress sense
2. Territory allocation 
3. Sales call planning
4. Good eye-contact
5. Past performance

15) ‘Buyer Resistance’ means 
1. Buyers dislike for the product
2. Fight between buyer and the seller
3. Buyers hesitation in buying the product
4. Exchange of products
5. Buyer retracting the sale

16) Buyer Resistance can be overcome by 
1. Good friendship between buyer and seller
2. Good after sales service
3. Good arguments
4. Good technologies
5. Persuasive communication

17) ‘Benchmark’ means 
1. Sales performance measurement
2. Marks given to sales persons
3. Appraisal
4. Standard values for comparison
5. Automation

18) Innovation in marketing means 
1. New technology
2. Globalisation
3. Intense competition
4. New business models
5. Internal marketing 

19) Marketing opportunities mean 
1. Scope for marketing
2. Proper and effective training
3. Market planning
4. Availability of sales outlets
5. Market data

20) The USP of a current account is 
1. No restrictions on transactions
2. Low TDS
3. High minimum balance
4. High interest balance
5. No need for KYC norms fulfilment


Note - Answers will be uploaded in half an hour. Please solve!!

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GK, Computer & Marketing Questions Asked in SBI PO Exam - 28:June:2014 (Evening Shift)

Dear readers, here we are posting some of the questions of GK, Computer & Marketing sections which was asked in today's SBI PO Exam.

Following questions were shared by our readers with us.

GK Questions

1. Full forms PKI: Public Key Infrastructure

2. Expand  ASBA: Application Supported by Blocked Amount


3. Depositor Education and Awareness Fund (DEAF) is maintained with: RBI

4. Brand ambassador of national games: Sachin Tendulkar

5. SAARC non member country?

6. Commercial paper in multiples of: Rs.5 lakh or multiples thereof

7. Aim of RBI to allow 10 years to open savings account: to encourage children to start saving early

8. Kepler 8B is: the fifth of the first five exoplanets discovered by NASA's

9. First women judge of Pakistan: Ashraf Jehan

10. What  is Brazuca: Brazuca is the official match ball of the 2014 FIFA World Cup

11.Attorney general of India- Mukul  Rohatgi

12. Cauvery river dispute committee-Justice BS Chauhan

13. One question related to Bank rate?

14. CRR is kept with- RBI

Some Computer Questions

1. To erase from left hand side of a word we use-Backspace

2. Which of the following is input device- scanner

3. Which is not a storage device?

4. Question on extended memory?

5. Hard disk is present in : CPU

6.Explanation and formation of programs is called -Documentation

Some Marketing Questions

1.Aggressive pricing is done in which stage of plc- growth 

2. When someone dislikes a product and says bad about it, it is termed as?

Read More:-

• GK Quiz
• GK Updates
• Daily Quiz
• Banking
• Marketing
• Marketing Quiz
• SBI Bank
• SBI PO
• Computers
• Computers Quiz

For More Updates Please Like ~ https://www.facebook.com/BankNotification

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Marketing Quick Notes For SBI Exam

Dear readers, Here we are presenting you some quick notes on Marketing which will be helpful in the upcoming SBI PO and SBI Clerk exams.

Quick Notes:

1. Marketing  is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

2. Mass Marketing means marketing the mass produced goods.

3. Strategic marketing means decision making process that involves the analysis of the internal capabilities and external environment of a company.

4. Stimulation marketing means there is no demand for the product and people are not interested to purchase the product hence special offers are given to stimulate the people.

5. Synchrome marketing means irregular demand.

6. De-marketing means the demand for the product exceeds the supply.

7. Producer goods means goods which are priced high and required a few to produce other goods in the industry ex: lathe, motor etc

8. Consumer goods are required in large number and directly used by the consumer.

9. Derived goods means the demand for the product is derived from the demand of other products ex: the selling of stabilizer depends upon the selling of TV’s and refrigerator.

10. The client of an advertising agency is called Customer.

11. CRM means Customer Relationship Management.

12. Segmentation of consumer market is based on consumer characteristics and consumer responses.

13. B2B means – business to business

14. Database marketing is direct form of marketing.

15. A Buyers Market means supply exceeds demands

16. Niche market means a specified market for the target group.

17. HNI marketing means High Networth Individual.

18. Relationship marketing is useful for cross selling of products.

19. Good public relations indicate

• Improved marketing skills
• Improved brand image
• Improved customer service
• 20. Marketing functions includes

Designing new products

• Advertisements
• Publicity
• After sales service

21. Effective selling skills depends on

• Effective lead generation
• Sales call planning
• Territory allocation
• Effective communication skills

22. Marketing channels mean

• Delivery period
• Delivery outlets
• Delivery time
• Delivery place

23. Marketing information means

• Knowledge level of marketing staffs
• Information about marketing staff
• Information regarding share market
• Knowledge of related markets

24. A DSA means Direct Selling Agent.

25. Service marketing resorted to in Insurance companies and banks.

26. Service marketing is same as

• Internet marketing
• Telemarketing
• Internal marketing
• Relationship marketing

27. Market segmentation helps to determine target groups.

28. The seven P’s of marketing

• Product
• Price
• Place
• Promoting
• Process
• People
• Physical Evidence

29. SWOT – Strengths Weakness Opportunities Threats.

30. Standard marketing practices include lowering the selling price.

31. USP of a product means Unique Selling Proposition.
“Rosser Reeves” coined the term USP.

32. MBO means Management by Objectives (“Peter Drucker”)

33. AIDA – Attention Interest Desire Action

34. BTL – Below the line

35. Right-time marketing is an approach to marketing which selects an appropriate time and place for the delivery of a marketing message.

36. A group of related products manufactured by a single company is called product line.

37. MDSS – Marketing Decision Support System.

38. Target group for the marketing of Internet Banking – All the computer educated customers.

39. Innovation means new ideas and product designing.

40. Service after sale is not the function of marketing staff.

41. A good seller should have the following quality/qualities

• Devotion to the work
• Sympathy
• Submissive

42. Planned cost service means – additional profit on same cost.

43. A non-traditional, low-cost, flexible and highly effective marketing is termed as Gorilla marketing.

44. The aim of successful marketing is to increase the outlet of the seller.

45. Low end market means a market for lower price products.

46. The strategy used to charge different prices for the same product is called price discrimination.

47. The system designed to support marketing decision making is – marketing information system.

48. Conversion in marketing means converting suspect into prospect.

49. MC means – Marginal Cost.

50. Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of database marketing. Personalization tries to make a unique product offered for each customer.

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GK+ Computer & Marketing Questions For SBI PO

Dear readers, we are posting here some of the GK. Computer and Marketing questions for SBI PO and SBI Clerk Exam

1.    The Prime Minister of which country will be the Chief Guest at this year’s India’s Republic Day?
(1) China                           (2) Japan
(3) Singapore                    (4) Australia
(5) None of these

2.    Which among the following accounts fetch the highest rate of interest?
1. Saving Deposits
2. Recurring deposit
3. Fixed Deposit
4. Current account deposit
5. 1 & 4

3.    Ultimate controller of bank Deposits is?
1. RBI
2. Finance Secretary
3. Ministry of Finance
4. Controller of Deposits
5. SEBI

4.    Which among the following countries has claimed that it overtook the United States as the world’s top trading nation, recently?
[1] Japan
[2] Russia
[3] China
[4] Australia
5. None of these

5.    Recently which among the following has been granted the status of Qualified Central Counterparty (QCCP) by RBI?
(1) Indian Clearing Corporation
(2) MCX-SX Clearing Corporation
(3) National Securities Clearing Corporation
(4) Clearing Corporation of India
(5) None of these

6.    Rs. 1000 can be withdrawn from the Point of Sales Terminals ( POS) as per the order of RBI. Which is the first bank to introduce this facility?
 1. SBI                  2. SBH
3. UBI                  4. ICICI
5. HDFC

7.    Certificate of Deposit (CD) is a _____ instrument.
 (1) Shot term
(2) long term
(3) negotiable money market
(4) unsecured money market
(5) None of these

8.    Which of the following statements is/are correct about Real Time Gross Settlement (RTGS)?
(A) In RTGS, processing and final settlement of fund transfer instructions can take place simultaneously.
(B) In RTGS, final transaction takes place at the end of the day.
(C) In RTGS, final settlement of fund takes place at 3 pm every day.
(1)  Only (A)      
(2)  Only (B)      
(3)  Only (C)      
(4)  Only (A) and (C)      
(5)  None of these

9.    According to the RBI rules, what percentage of wholly-owned foreign banks paid up capital must be held by the residents at all times?
(1) 51%              
(2) 74%  
(3) 26%  
(4) 49%  
(5) 76%

10.  The term 'Smart Money' refers to—
(1)  Foreign Currency    
(2)  Internet Banking      
(3) US Dollars    
(4)  Travelers' cheques  
(5)  Credit Cards

11.  Which one of the following is not a 'Money Market Instrument'?
(1)  Treasury Bills
(2)  Commercial Paper  
(3) Certificate of Deposit
(4)  Equity Shares
(5)  None of these

12.  What is the use of "IFSC" code in banking system?
1. IFSC is used for security purpose.
2. IFSC is used for customer identification      
3. IFSC is used by the NEFT system to route the message to the destination banks/branches.                    
4. IFSC is used by the NEFT system to route the message to the RBI.
5. None of these

13.  UNIVAC is an example of:
(1) 1st generation computer      
(2) 2nd generation computer
(3) 3rd generation computer
(4) 4th generation computer
(5) None of these

14.  The __ is the ‘Administrative’ section of the computer system :
(1) input unit                  
(2) control unit
(3) Memory unit            
(4) central processing unit
(5) Arithmetic logic unit

15.  A terabyte comprises:
(1) 4 gigabyte              
(2) 1024 Kilobyte
(3) 1024 Megabyte                  
(4) 1024 byte
(5) 1024 gigabyte

16.  The access time refers to:
(1) time requires to locate and retrieve stored data
(2) time required to locate the lost data
(3) time required to delete specific data on a certain memory location.
(4) time required to save data
(5) None of these

17.  Hardware that adds two numbers is:
(1) the control unit        
(2) an internal CPU register
(3) arithmetic Logic Unit
(4) Browser
(5) None of these

18.  A small amount of memory included in the processor for high speed access id called-
(1) Register                  
(2) Cache
(3) RAM                        
(4) ROM
(5) None of these

19.  Time during which a job is processed by the computer is:
(1) Delay time              
 (2) Real time
(3) Execution time                    
(4) Down time
(5) None of the above

20.  A special shape track formatting is present in:
(1) floppy disk              
(2) Optical disk
(3) hard disk                
(4) half-inch tape cartage
(5) Magnetic tape

21.  The computer that is not considered as a portable computer is:
(1) Laptop computer    
(2) Notebook computer
(3) Minicomputer
(4) All of these
(5) None of these

22.  A VPN (Virtual-Private Network) can provide secure remote access through the __ rather than direct dial-up connection?
(1) local Network          
(2) Modem
(3) internet                    
(4) control unit
(5) None of these

23.  With the rapid growth of technologies and internet it is clear that no activity on internet can remain free from the influence of?
(1) police                      
(2) Civil Court
(3) Criminal Law          
(4) User
(5) Cyber Law

24.  Primary memory is used by the:
(1) user                        
(2) input device
(3) CPU                        
(4) all of these
(5) None of these

25.  In a disk, each block of data is written into -
(1) one sector              
(2) three sector
(3) Two sectors            
(4) Two or more sectors
(5) either two or three sectors:

26.  A product item can be best described as:
(1) component of marketing mix
(2) particular type of brand
(3) specific characteristic  of a company product
(4) specific version of a product
(5) unit of the marketing mix

27.  Marketing in Banks is required for?
(1) Getting new customer
(2) Retaining existing customers
(3) Lending
(4) Accepting of deposit
(5) All of these

28.  A group of closely related product items that are considered to be a unit because of marketing, technical, or end – use considerations is a product?
(1) category                  
(2) dimension
(3) extension                  
(4) line
(5) mix

29.  Aggressive pricing is typical during the ________ stage of the product life cycle.
(1) decline                                  
(2) growth
(3) introduction              
(4) plateau          
(5) stabilization

30.  A specialty product___?
(1) requires minimal effort to purchase
(2) is purchased frequently
(3) requires purchase planning, and the buyer will not accept substitutes
(4) is generally less expensive than other items in the same product class
(5) prompts the purchaser to make comparisons among alternatives

31.  What does the acronym FMCG refer to ?
(1) Functional, mid-riced, or compulsory goods
(2) Famous, manufacturer's clothing goods (i.e., designer labels)
(3) Fast Moving Consumer Goods
(4) Frequent Market Consumption Goods
(5) None of these

32.  It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel are one of the elements in the __________ product.
(1) core                                      
(2) actual            
(3) augmented
(4) all the above                        
(5) none of the above

33.  A product mix is best described as
(1) all products offered by a firm
(2) product, distribution, promotion and price
(3) all products of a particular type
(4) a group of closely related products
(5) none of these

34.  Firms that use _______________ are less likely to damage their reputation if a new product fails
(1) individual branding                            
(2) overall family branding
(3) line family branding                          
(4) brand extension branding
(5) none of these

35.  A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called _______.
(1) brand goodwill method                    
(2) price premium method
(3) both 1 and 2                                      
(4) neither 1 nor 2
(5) price increment method

Answers:

1	2	16	1	31	3
2	3	17	3	32	3
3	1	18	2	33	1
4	3	19	3	34	1
5	4	20	2	35	2
6	3	21	3
7	3	22	2
8	1	23	5
9	2	24	3
10	5	25	4
11	4	26	4
12	3	27	5
13	1	28	4
14	4	29	2
15	5	30	3

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